Session

The Discipline Nobody Teaches IT : Why Narrative Is Now the Most Critical Skill in Tech

Tech Theater 1

Starts: October 22, 2026 4:00 pm
Ends: 5:00 pm
Sponsored by
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Abstract:

AI is reshaping technology roles faster than most teams can adapt. Technical people are being pushed into business-facing conversations –presenting to leadership, making the strategic case, and translating complex work for audiences who don’t live in it. Some are embracing it. Others aren’t. But almost nobody was trained for it.

The market’s answer has been executive presence coaching and charisma training — as if communication were a personality trait. It isn’t. It’s a discipline. And it’s learnable.

In this interactive closing session, narrative architect Meredith Clause draws on hundreds of technology presentations and her own operator background at Best Buy, Regis, and Anytime Fitness to dismantle the myth that “you either have it or you don’t” and walk the room through the framework that replaces it. You’ll leave with a sttucture and tool you and your team can use in your next high-stakes meeting.

Speakers

Meredith Clause

Founder, The Storycore

Meredith Clause is a narrative architect for technology leaders. Through The Storycore, she trains IT teams on the skill nobody teaches them -- how to build the case so the room actually moves. Before founding The Storycore, Meredith served as CMO of Anytime Fitness, VP at Regis Corporation, and held senior marketing roles at Best Buy. That operator background is why her work lives in the substance of the message, not the delivery of it. She helps clients rebuild the argument, not the presentation. Her April Minnebar 2026 session on storytelling for tech teams was standing room only.